Webinar to help you optimize advertising for your ecommerce holiday shopping plans

    By owenl | Small Business

    snowmanWe're almost half way through October, which means it is already time to be setting up your online advertising plans for success in your holiday shopping endeavors for your online store.

    Last year, holiday shoppers in the U.S. spent over $46 billion online. This holiday season, online sales are predicted to grow to significantly - by at least 15%. So it is important to be ready to put your holiday plans and deals in front of your customers. Microsoft is presenting a free Bing Ads webinar to address this topic on October 18th at 10AM PST and this is a great opportunity to pick up some tips.

    The webinar is supposed to cover

    Driving more traffic to your site: Choosing the right keywords and perfecting ad copy.
    Reaching the right customers: Savvy targeting tips and ways to put Bing Ads' powerful reporting tools to work for you.
    Positioning your ads in the right places: How to capture the growing number of shoppers searching for gifts on their mobile phones and tablets.

    You can find out more and sign up here:

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