Small Business Weekend Reading

    By owenl | Small Business

    What better time than National Small Business Week to kick off a new weekly series of blog posts rounding up the best of the week that we have found both here at Yahoo! Small Business Advisor and elsewhere?

    It's been a big week for small businesses and a big week for us too. We posted a series of original interviews with executives from American Express, UPS, Verizon, Constant Contact and Orange Soda about small businesses and what their challenges are and each gave some advice on how to succeed and how to work with them. Why is that important? Well, we picked those companies because they all provide important services TO small businesses in different areas - financial services, logistics (ie shipping and fulfillment), communications and marketing. Plus we learned some great facts. Did you know that about half the GDP and half the employment in the US comes from small businesses? Did you know that UPS is a classic startup by a teenager in a basement? Only in 1907, not 2007!

    We also hosted a twitter chat and are just now wrapping up some great small business book giveaways - search for the hashtag #YSBW2012 in twitter and you might still have time to enter plus you'll get some great small business marketing tips from other small businesses. You'll see some references to the Yahoo Marketing Dashboard - this is a still shiny and new Yahoo! product that can help your small business with online marketing and reputation management and more. You can also find a lot more about National Small Business Week by searching for its official hashtag - #SBW2012.

    We'll try to highlight some of the best stories we ran in the past week in these roundups, as well as some from other places around the web. Here's what we thought you might like besides the interview series above.

    A four part branding strategy for startups.
    Your Story Is Your Marketing Strategy.
    Turn your Interns into killer employees.
    Want the Right Stuff? Start With Your Help-Wanted Ad.
    A Control Freak's Guide to Delegating.

    And from elsewhere on the web...

    Feds commit $1 billion to early-stage firms.
    Your Biz Idea Already Exists? Just Do It Better…
    SEO 101: The Do's and Don'ts of Search Engine Optimization.
    10 Books That Changed The Way I Think About Business.
    Employing your First Employee — A Match Made in Heaven.
    A Small Change in Your Business Mindset Can Increase Your Sales.

    Does the large number of articles about hiring mean we have finally reached a turning point in the economy? We certainly hope so. Finally, please feel free to share additional tips and make suggestions in the comments.

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