Last week in Small Business Reading we managed to be just a tiny bit prescient when we highlighted the often-overlooked topic of emergency planning. As everyone knows, that has come back with a vengeance with the arrival of Sandy on the Eastern Seaboard. For those small businesses in the affected area, the SBA is making disaster loans available. It's also worth noting that some of the small businesses in the disaster area managed to keep thins going using old-fashioned word-of-mouth and its modern replacement - social media. Part of the reason they were able to do that are the large number of tools available for small businesses based on smartphones and tablets - which will at least keep running for a few more hours when the power goes out and which are easier to recharge. This article has a few simple tips on ways to keep gadgets running when the power goes out. For those truly unfortunate enough to have their business dreams dashed, perhaps the best way to recover is to face your tragedy and plan to start again as soon as you can - and we had an article about one small, one-person business that did just that.
If you haven't taken the plunge yet, hopefully some of these articles give you the impetus to start your own business — and if you do, we have tools to help. Besides our domain name, web hosting and ecommerce products, we also have just added an innovative marketing dashboard that you can try for free even if you don't use our other products.
Some other great small business articles form around the web this week.
The top five reasons small businesses fail - some good things to watch out for.
The top 12 free or low-cost ways to promote your small business. This is a great list - you'll know a lot of them but not all...
Small Business Saturday (the day after Black Friday when shoppers are encouraged by American Express to shop small business) is coming and here's how you can get $25 to spend courtesy of FedEx.
7 tips for getting your invoices paid on time. (nobody likes waiting to get paid!)