We are continuing our series of Business Rockstars Minute videos that are excellently presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We are going to run these regularly and we will try to provide a few options for more in depth exploration on your own afterward. We also recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.
Crowdfunding is all the rage with new success stories from KickStarter and IndieGoGo popping up every week. But most of those stories focus on the consumer end of the crowdfunding business and on how many items of what weird and strange project have been sold. The reality is that there are subtleties to the crowdfunding model that can have huge benefits for a startup business even without the media attention and big sales numbers. Ken Rutkowski takes a look at the additional benefits of going the crowdfunding route in this Business Rockstars Minute.