In this Business Rockstars Minute, Ken Rutkowski discusses an approach to product design and philosophy for any new company that is intended to make whatever it is that you choose to do appeal to as wide an audience as possible. What is it? Well the secret lies in the word Kidma which stands for both a kid and a grandma. Want to know more? Take a look.
Take a look at the video above and for more tips read the following:
This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.