Guerilla Marketing: A Business Rockstars Minute

By Owen Linderholm | Small Business

We are continuing our series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We are going to run these regularly and we will try to provide a few options for more in depth exploration on your own afterward. We also recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.

This Business Rockstars Minute by Ken Rutkowski discusses a topic that entrepreneurs know about but have no idea about how to tackle: Guerilla Marketing. Guerilla Marketing is the art of taking almost nothing in the way of resources and budget and using them to get everyone else to do your marketing for you. It may not work every time but it is low risk and high reward and should be a part of every entrepreneur's arsenal.

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