Earned Media - What is it? A Business Rockstars Minute

By Owen Linderholm | Small Business

We are continuing our series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We are going to run these regularly and we will try to provide a few options for more in depth exploration on your own afterward. We also recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.

So what is earned media? What does it mean and why is it important? The basic answer is that it is the most effective way to get your and your business' story out there. But how? Ken Rutkowski tells you what it is, and how to get access to it in this Business Rockstars Minute.

Read More:

Three Ways to Measure Earned Media ROI

Survey Confirms Earned Media as Most Trusted Source for Information

Giving Journalists New Angles Is Key to Earned Media Success

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