Debates, customers, heliostats and IRS audits: Small Business Reading for 10-5-2012

    By owenl | Small Business

    mavenlink-infographic-small-businessWe had the first presidential debate this week and while small business came up, it came up mostly under the guise of taxation or with a great deal of rhetoric and no specifics. We had proposed seven great questions that could have been addressed and in the end one of the seven was addressed, two were alluded two and the four most important were ignored. Despite all the talk, small business owners know that carrying on the hard work of finding new customers, fulfilling contracts, making sales and all the everyday operational work must go on. But we can all take heart from the teacher who has made $1 million selling lesson plans online - while continuing to teach. More and more startups and entrepreneurs are coming from the ranks of the baby boomers or even retirees - whether that is because of a desire to keep working or a necessity. Regardless, the SBA has some programs to help. And even though many of them are over, you can still get help from SCORE and other SBA programs. If you are interested in starting your own business, one great source of ideas is our partner Springwise, that specializes in new business ideas. One this week for example is a heliostat device that redirects sunlight in your garden to where it is needed. Finally, want to be a great boss? Take a look at this advice derived from a scientific study of great sales managers.

    If you haven't taken the plunge yet, hopefully some of these articles give you the impetus to start your own business — and if you do, we have tools to help. Besides our domain name, web hosting and ecommerce products, we also have just added an innovative marketing dashboard that you can try for free even if you don't use our other products.

    Here are some of the other good small business articles we have been reading this week.

    Five ways to generate more email sign ups for your newsletters.

    Seven things your customers won't tell you unless you ask.

    The magic of test and learn marketing.

    Infographic - how small business owners spend their time.

    The IRS is going to be auditing e-commerce businesses more frequently.

    Have a great week, watch the bottom line and let us know in the comments if any of this was especially useful or if you have any advice you'd like to share. Follow us on Twitter and Facebook!

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