This is a guest post by Shane Snow, chief content officer at Contently, a New York company that connects freelance journalists with corporate assignments. The article first appeared on the Content Strategist blog.
In 2012, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the signs flipped, explaining that the woman had spent the last 4 years writing songs. She was a musician, and had parted ways with her record label, which had said the cost of her next album would be a whopping $500,000. She and her band mates were very happy to no longer be with the label, and had worked hard to create some great new music and art. But they couldn’t finish producing the record on their own. She needed people’s help to get it off the ground and to make what was now her business — independent music — work.
“This is the future of music,” one of her signs read. Another, “IRead More »from Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years