By the time Noam and Irene Krasniansky’s Shark Tank pitch aired on ABC on Friday, February 28th, their reusable paper-towel product, Bambooee, was already available in northern California Costco stores, several Whole Foods stores, and thousands of natural food shops nationwide. It had won an innovation award at the 2012 International Home & Housewares Show, and was featured on Good Morning America, where three out of three mom testers approved.
Bambooee, which the Krasnianskys call "the un-paper towel," brought in revenues of $122,000 last year. They expect triple those sales this year. But help from the Sharks, they say, could help “take Bambooee to the next level.” Noam tells Yahoo! Small Business that he and his wife auditioned with 50,000 other entrepreneurs for a spot on Shark Tank because: “We’re not a large corporation with a lot of money, connections, and wherewithal for distribution. This is an innovative idea and we wanted it to grow quickly, so we needed the right partnerRead More »from This Couple Swam Away from the Shark Tank with $200,000