We reported here earlier this week that only 10 percent of small businesses recently surveyed consider social media to be an effective method of marketing their businesses. More than half of B2C and B2B small businesses admitted to needing help with the tools. It's clear that many small business people remain confused or simply don't have time to figure out how to use Facebook and other social media platforms to win customers.
But advertising on Facebook could be getting simpler, the tech trade publications Inside Facebook and TechCrunch reported yesterday. According to Inside Facebook, the company is "testing a new design for its self-serve ad tool that simplifies ad creation and recommends a combination of ad types that are most likely to achieve an advertiser's objective."
TechCrunch explained that the new approach will "give more guidance to advertisers as they build their campaigns — specifically by helping them find the right mix of Facebook ads and Sponsored Stories to achieveRead More »from Facebook caters to confused small business advertisers