If you're running a small business, especially one that relies on the Internet for at least some of its marketing, mastering the art of email is as essential as cranking up the coffee machine and hanging an Open For Business sign on the door.
Your email can speak volumes. But if you're not careful, it will do it in a squeaky voice or an incomprehensible accent. There are four key components to every email: your address, subject line, message text, and signature. Screw any of them up and you could look foolish and unprofessional to the world at large. Here's how to avoid that fate.
1. Your Email Address, Your Self
To the 2.4 billion strangers who occupy the Internet, your email address is your identity. Yet you'd be surprised how many small business owners mess this up. For example:
If your email address is...
|It tells the world|
|CrankyBob1912@aol.com||You were born in 1912. You are using a dial-up Internet account and probably still own a rotary phone.|