Housekeepers, exterminators, landscapers, and other small enterprises that make house calls might not seem like candidates for sophisticated data gathering and analysis efforts. But Jeff Annis says he’s “leveraging the microchip” to run his pest control company, Advanced Services in Augusta, Ga., more efficiently than ever. Mining their own data is enabling Annis and other small business owners to serve more customers and generate more revenue with fewer staff.
By employing software to analyze and re-direct the routes that his technicians drive, for instance, Annis says he saved about 1,000 gallons of gas in one quarter. It added up to far more than a $4-per-gallon savings: “Our average vehicle is getting 20 miles per gallon. That’s 20,000 miles we didn’t drive at 40 miles per hour. And that’s around 500 hours of labor driving around from house to house that we saved,” Annis says. “If you think about all the ramifications of that, it’s time, rubber, risk to the driver, and wear andRead More »from Datamining isn’t just for Big Brother and big businesses