With all things artisanal and “do-it-yourself” emerging as the zeitgeist of our day, it was just a matter of time before the anti-big-industry movement had its own industry magazine.
Kyle Studstill is a founder and executive producer of Makeway, a new media company that aims to empower artisanal entrepreneurs through a content platform. He and cofounders Mitch Kapler and Caleb Kramer write that, on New York’s Lower East Side, “we’re witnesses to an exuberant class of entrepreneurs filling our community with diverse cuisine, fashion, art, and business. Despite the frightened media perception, creative business men and women are harnessing technology to deliver a meaningful brand and a superior product, with fewer resources.”
As marketing consultants to Fortune 500 brands, Studstill says he and his colleagues “started to see small businesses able to compete and thrive on the level big brands were.” As they became fans of “the business owner who is driven by purpose and passion and premiumRead More »from Artisanal entrepreneurs get their own industry magazine