Are you gearing up for Small Business Saturday? November 30 will be the fourth annual celebration of the “Shop Small” event, which was conceived in 2010 to drum up support for and lure holiday shoppers to local businesses. Most businesses that take advantage of the marketing campaign say it’s a good way to attract new customers, according to a survey of 500 owners and managers of small non-franchise storefront retail shops and restaurants released this week by American Express OPEN and the National Federation of Independent Businesses.
Held between Black Friday and Cyber Monday, savvy shopkeepers and restaurants can leverage the Small Business Saturday campaign—and several free and discounted offers for small businesses—to kick off the holiday shopping and dining season. Here’s a roundup of resources your business could take advantage of.
American Express is once again offering its Small Business Saturday Marketing Toolkit—free digital and in-store marketing materials including printableRead More »from How to get the most out of Small Business Saturday