The Latino Opportunity

How Latinos can go from online fun to online profits

Use Twitter to engage with your customers

Savvy small business owners have realized that Twitter can be a great way to connect with your customers on a daily basis.  Restaurants can let diners follow them and then Tweet special menu items, last minute special discounts and other relevant information to local patrons. This type of marketing costs nothing and according to many restaurant owners can boost sales. Twitter doesn't just work with restaurants; any local, retail business can use it as a way to quickly connect with customers.

Sell more to existing customers via a social network virtual storefront

Leading social networking sites allow businesses and brands to place business profile pages similar to profile pages for people.  Many consulting and technology companies offer innovative ways to turn these pages into virtual storefronts, similar to an ecommerce website residing directly in the social network.  So far these storefronts haven't been very successful at generating sales from new customers, but they have been proven to work for selling more to existing customers.  Ask your existing customers to signup, like or follow your company's social media page.  When they do, use this as an opportunity to give them early access to new products, invitations to sales and other benefits that will make them feel they are being treated well. This will lead to more sales.

Foto: Istockphoto

Use in-store mobile coupons to hold last minute sales of aging inventory

According to the Pew Research Center, 93% of Latinos own and use a mobile phone regularly.  Recent advances in mobile technology allow businesses to send their customers electronic coupons via SMS.  Some smart business owners ask customers to signup via a short code when they enter the store then send coupons to their phones while they are shopping.  This technology is valuable for eliminating excess inventory or selling perishable goods before they lose all of their value.


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