The Latino Opportunity

5 assumptions Latino entreprenuers should never make when raising money

By: Mike Periú

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Latino entrepreneurs across the country are for the most part missing out on the opportunity to build and grow large companies quickly. This is because most are missing a key ingredient: capital. And not just any capital, but the most important type of capital there is: "smart money". This refers to investors who are experienced in building companies and can provide expertise, advice industry knowledge and connections to help the entrepreneur avoid critical mistakes and recognize key opportunities.

According to a recent study by the Center for Venture Research, only 6% of entrepreneurs that ask for capital from angel investors are Latino.  Even worse, just 2% of angel investors are themselves Latino.

It's a complicated problem with no easy answers.

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