Love them or hate them, online customer reviews increasingly influence purchasing behavior and business success. 85% of consumers read online reviews about local businesses, up from 76% in 2012 (source: BrightLocal). What’s more, online reviews directly affect buying decisions: 90% of people are influenced by positive online reviews, and 86% are influenced by negative online reviews (source: Dimensional Research). 1 star difference in review rating can impact business revenue by 5-9% (source: Harvard Business Review).
In this social buying age, online reviews have become a major influencer to business success. And with Internet freedom alive and thriving, consumers are in the driver’s seat, leaving business owners with seemingly little control over what people say about their business.
Further fueling business owners’ frustrations is the difficulty in keeping track of online reviews. The proliferation of third-party review sites and social media have multiplied the number ofRead More »from Business Reputation Management Is Now Critical to SMB Success