Blog Posts by Lindsey Donner

  • 12 Tips to Make Your “About Us” Page Pop

    Q: What is one tip you have for telling a great story on your company "About Us" page?

    The following answers are provided by The Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

    A: Include the "Aha!" Moment

    Not every company was started by two friends in a dorm room. Those are the easy stories to write about. But if there isn't a touching story behind the brand, talk about that "aha!" moment when you discovered a problem that many others faced and how you went about solving it.

    Michael Portman ( https://twitter.com/birdsbarbershop ), Birds Barbershop ( http://www.birdsbarbershop.com )

    A: Share the "Why"

    The "why" part of your business's story -- what motivates your team to live and breath what

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