Blog Posts by Leslie Truex

  • Tips for Generating Repeat and Referral Business

    Generating repeat customers and referrals is the most effective, affordable way to build your business. It costs very little to keep a customer and solicit referrals compared to other marketing techniques. Further, repeat and referral customers require less work to convert to a sale because they’re already conditioned to like you. That’s why all marketing plans should include strategies for encouraging repeat and referral business.

    One strategy to generate repeat customers and referrals is through follow-up. Follow-up marketing tactics work by keeping your name in front of your customers, clients and prospects, so when they’re in need or know someone in need of your services, your name comes to mind. Here are some strategies for developing a follow-up marketing plan.

    1. Have an email list or newsletter. Despite overfilled inboxes and spam, email is still an effective way to share information and special deals with your customers and prospects. Give an incentive for email list sign-ups,

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