Blog Posts by Katie Burke

  • Marketing the Olympics: Some subtle and effective storylines

    Sochi

    Unless you've been living under a rock, you've likely heard a lot about American ice dancing pair Meryl Davis and Charlie White, and deservedly so -- they are equal parts adorable and talented. The Olympics highlight reel has also been dominated by Julia Lipnitskaia, the 15-year-old Russian who skated circles around the competition to warm the heartsof Olympics fans everywhere. And every single day has been marked with new rumors, speculation, or commentary around potential security issues.

    Between those three storylines and Bob Costas's pink eye, it's easy to get inundated by the same old Sochi stories. So below, we've outlined seven stories you might have missed -- but definitely shouldn't -- with narratives ranging from a German underwear company to some seriously tricked out pants worn by Russians on ice.

    1) The Tongan Luger Named After a German Underwear Company

    Bruno Banani is the name of a well-known German undergarment company with a reputation for cheeky (no pun intended)

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