Blog Posts by Jeremy Hitchcock

  • Customers Are Not Dollar Signs: 3 Ways to Cultivate Loyalty


    Customer Loyalty
    One of the most inexcusable things you can do in business is treat your customers like dollar signs. Not only will this lead to poor service and a bad reputation, it will also mean you will miss out on all the great opportunities having a good customer relationship can provide.

    Perhaps it is because we are part of the subscription economy, in which retention is king, but we’ve always seen the value of our customers. Happy and loyal customers are good for business today and, even more valuable, tomorrow. Even more, if you treat them well enough and provide a killer service, they can become excellent brand ambassadors.

    Create ambassadors

    If I tell my son to do something, he look at my like I’m speaking a foreign language. But if a friend asks him to do the exact same thing, it is done instantly. This phenomenon happens with your brand as well. You can tell people how great you are until you’re blue in the face and they’ll act deaf. But get a single kind word from a third party and suddenly

    Read More »from Customers Are Not Dollar Signs: 3 Ways to Cultivate Loyalty
Loading...

Friend's Activity