Blog Posts by Catherine Gluckstein

  • Small and Medium Businesses Turning to Google+ for Brand Building

     

    With more than 359 million users as of May of 2013, Google+ continues to grab the attention of consumers and brands as it becomes the second largest social network.  A presence on Google+ is being aggressively pursued by some of the world’s leading brands, which in turn is causing SMBs to consider if they also need to get on board.

    With more limited resources, these smaller firms might worry about managing another social network and questioning if the potential reward is worth the effort. SMBs should understand that Google+ is used by leading brands to both engage customers and build SEO, and is an important part of their social strategy.

    There are several big brands successfully using Google+ by incorporating visual elements and sharing content that has a high degree of relevance to their intended audience. Small and medium-sized firms can learn a significant amount about Google+ best practices by reviewing the work of established brands that are building real followings on the

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