A few years ago, two undergrads at USC were walking home from class when they saw some kids riding fixies. Where’d they get them? the two friends wanted to know—and, more to the point, How much did they cost?
The kids revealed that they’d made their bikes themselves, for what seemed like an astronomical sum (in the world of college students on a shoestring budget) of well over $1200 apiece.
“This is really when the light bulb went off,” says 26-year-old Brian Ruben, who has the whimsical title of Chief Bicycle Officer, Partnership Marketing and Brand Ambassador for Solé Bicycles, now a multi-million-dollar company headquartered in Venice, California, L.A.’s capital of beachfront cool.
Solé’s story—like the story of so many other successful entrepreneurial ventures—began with an envious desire. They wanted fixies of their own. And what better way, they figured, to get what they wanted than to make a whole bunch of those bikes, to make them even cooler and more beautiful-looking thanRead More »from Solé Bicycles: turning a passion into a million-dollar business