If you want to understand how to make your message go viral, get to know Emerson Spartz. The 26-year-old CEO closed an $8 million financing round last week for his Chicago-based company, Spartz Inc., which simply launches websites that go viral.
Since age 12, when he created a Harry Potter fan website that, at its peak, relied on a staff of 120 and attracted 50 million page views per month, Spartz has made a career of “pioneering a model that uses predictive science to measure the viral potential of websites and apps.” His Spartz network now includes 18 websites ranging from OMG Facts, GivesMeHope, DailyCute (created by Spartz’s wife and business partner Gaby when she was 12), and his original MuggleNet. They boast 160 million page views per month and employ 30 people.
The wunderkind’s unique bio has been widely reported: He home-schooled himself while spending 10 hours a day running MuggleNet, which won him a trip to Scotland to interview JK Rowling; he supplemented his Notre DameRead More »from When “going viral” makes gold, he has the Midas touch