Small Business Administration Deputy Administrator Marie Johns reminds shoppers in an op-ed for the Washington Post today not to spend all their holiday gift dollars at the big box stores on Black Friday or online shopping on Cyber Monday. In between them is the American Express-inspired Small Business Saturday, November 24. Is your business doing what it can to take advantage of the opportunity to get new customers in the door this weekend?
With free tools and materials available for download, it's not too late. Here are some ways you can still get in on the event:
- If your business accepts American Express, you qualify to download free customized in-store signage, online banners, and templates for social media or email from American Express Shop Small.
- Even if you don't accept American Express, a Shop Small poster and other free marketing materials are available for download here.
- Waste no time writing your own Tweets or Facebook posts to promote Small Business Saturday to your