One year before Facebook COO Sheryl Sandberg’s book pointed out to the world that girls who demonstrate leadership skills on the playground get labeled “bossy,” Carey Albertine and Saira Rao started a company to tackle that problem at its root.
The two women had plenty of leadership skills of their own. Albertine holds an MBA and worked as an executive recruiter, and Rao was an attorney and published author. But as new mothers, they lamented the dearth of media that didn’t present girls as “tomboys, princesses, super-chicks, sex objects, or vampires,” Rao says.
Friends since their University of Virginia undergraduate days, the duo thought of parlaying early-career broadcast experience into producing a children’s TV show about “real, bold, complex, and interesting” girl characters. But market research convinced them that book publishing was where they could have a greater impact. Disruptive technologies were opening the industry to new entrants, the e-book market was booming, and theirRead More »from Before “Lean In” for women came “Soccer Sisters” for girls