New business books come across my desk every week, sent by publishers seeking Yahoo coverage for their authors. It’s impossible to review each one, but a title that promises to teach what you need about management in 2 hours is hard to resist.
The paperback by three seasoned Florida entrepreneurs, “Managing Your Business,” is part of a new 5-volume “Crash Course for Entrepreneurs” that includes titles on starting a business, sales and marketing, business law, and finance basics. To be accurate, we’re talking 2 hours to power through each 160-page book in the series—10 hours to learn the basics. And, of course, the authors concede, “there’s much more to learn about each topic than the books can cover.” But the set, they say, is designed to provide any would-be entrepreneur with “a framework” for running a company.
Just what can you learn about managing your business in 2 hours? How to create a vibrant office culture, how to make meetings work, how to spend wisely, and how to hire andRead More »from 4 Takeaways from a Crash Course for Entrepreneurs