Their buttoned-down professional photos and corporate law backgrounds give no clues that Justin Woolverton and Doug Bouton could be the next Ben & Jerry. But if these fitness-oriented Gen-Yers succeed, their Halo Top Creamery could be to health-conscious indulgence what the now-famous Vermont hippies were to socially conscious consumption.
When they met in a Los Angeles lawyers’ basketball league a few years ago, Woolverton was keeping trim eating an all-natural, high protein, low sugar, low fat ice cream that he made at home in a Cuisinart. “I couldn’t find what I wanted, so I made it myself,” he says.
He was getting enough positive feedback on the taste and so much sympathy for his notion that no one ever eats a single serving of ice cream from a pint, that he was thinking about going into business with his low-calorie concoction. In Bouton he found an enthusiastic entrepreneurial partner who was committed enough to quit his law firm job to launch the company while WoolvertonRead More »from Lawyers create ice cream for carb counters