It was 2009 and the global Great Recession was wreaking havoc on the job market when Micha Kaufman and Shai Wininger conceived the idea for Fiverr. The free agent lifestyle had long been hailed as the future of work, and platforms to enable freelancing such as oDesk and Elance had already been around for years. But Kaufman says their idea was “out of the box and very disruptive.”
It was to flip the conventional approach to worker-contractor deals. Kaufman and Wininger rejected the “reverse-auction,” whereby sellers try to underbid each others’ prices to win a contract, and the buyer who manages the bidding process often gets what he pays for: the lowest quality for the lowest cost. That process involves “too much friction,” Kaufman says.
Instead, they “wanted to make this demand for talent come together in a marketplace that is going to eliminate frictions tied to freelancing.” In other words, Kaufman and Wininger set out to build a task outsourcing platform that would simplify theRead More »from Furloughed? Try freelancing on Fiverr