Ranan Lachman says his million-dollar business idea came to him in “one of those moments you realize you’re doing something wrong as a parent.” His mistake? Spending more than $5,000 on Lego toys over the years.
It’s not that he doesn’t enjoy seeing his son build Super Star Destroyers. “I’m proud of him,” Lachman says. “He drops everything else for two to six hours and can say, ‘look at what I’ve done.’ But then he moves onto something else and you’re stuck with a $400 piece of plastic.”
Lachman decided it would be more cost effective, as well as environmentally sound, to lease Lego sets and return them when his son tired of them. Of course, no such service existed. So he built one.
His Lego subscription business, Pley, started small. Lachman invested his own savings to establish an e-commerce website and buy hundreds of new game sets. He began a year ago shipping them to renters from his garage. But what he calls “the Netflix for Legos” has grown 50 percent per month. Now PleyRead More »from An Entrepreneur Builds a Multimillion Dollar Business with Lego Pieces