Blogging for Business: Target Markets

This article is part two of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.

Blogging for Business: Target Markets image 6PQ1SFfQwsFP3lQ4kNpruFL1mwgEWS2Tg3svpLeo3NnTlONsvAxtTnVZD7fYC4Fxcyg8ixDQOmVVgvVVGaxESBUDTgFk3gCCvSLroXpa4FSuSuAVFUiV8BIDBlogging for Business: Target Markets

Like any good online marketing plan, when blogging for your business, you need to know your target market.

Knowing your marketing personas will give you insight about what your customers want to read. It will also prove insightful about how you need to strategically manage your blogging, including topics and frequency.

If you have been in business for a while, this should be a simple process. For newer businesses, here is a short checklist to get to know who you are writing for.

5 ways to determine your target market:

  1. Review your current customer base
  2. Check out your competition
  3. Analyze your product(s) or service
  4. List out demographics and psychographics of your target
  5. Define your market segments

1. Review your current customer base

Look at who is currently buying your product or service. Why do they buy from you? Do they have similar interests or characteristics? If so, are there other potential customers like them?

Do a quick analysis to determine who your best customers are. How can you best market to them using written blog posts? What do they want to know about?

2. Check out your competition

Look at your competition. This is getting easier to do with social media. Look at who they are marketing, and what their tactics and angles are. You might want to emulate them, or go a completely different route, to target a slightly different market.

3. Analyze your product(s) or service

As any good marketer would tell you, know your product. How is used? And who would want or need it? You can target some of your blog posts to new markets, by explaining the value of your product to them.

A social media marketing app company, for example, may find new markets to reach such as real estate agents, or photography studios.

4. List out demographics and psychographics of your target

Take your current customer base, your competitors customer base, or potential customers, and list out that customers likes and dislikes, demographics and psychographics.

List out demographics such as:

  • Age
  • Location
  • Gender
  • Income level
  • Education level
  • Marital or family status
  • Occupation
  • Ethnic background 

List out psychographics such as:

  • Personality
  • Attitudes
  • Values
  • Interests/hobbies
  • Lifestyles
  • Behavior

You can take this one step further, and really get to know you market by creating a persona or two for particular blog themes you are writing. This can create a much more intimate connection between your product blog and your consumer.

5. Define your market segments

Once you have a comprehensive listing of your market, and who they are, define your market in segments. This will help when coming up with themes for your blog.

For example, a business that sells art supplies to re-sellers might segment their market by geography, types of businesses or even how they sell to their consumers (online or offline).

Written by Krista Bunskoek, Director of PR @ Wishpond

At Wishpond, we want you to be the best marketer you can be. That’s why we’ve created a whole range of social promotion apps – making your successes a little easier.

Our Social Marketing Suite gives you a range of easy to use social promotion apps, provides exclusive analytics for you to track and measure all of your achievements, and enables you to export, import and send targeted, direct emails. All of our marketing apps work on Twitter, Facebook and websites.

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