Back to School - Target vs Walmart
It’s that time of year again: a new school year is just around the corner! Of course, mega-retailers Target and Walmart have been tweeting about back-to-school topics since early July. But which retailer went bigger with its late summer campaigns? We used Topsy Pro to find out. We charted daily tweet volume over the past 60 days and discovered more than twice as many tweets mentioning Target and back-to-school.
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