Is Your App Making the Cut? 5 Simple Steps to Successful App Promotion
No doubt about it, the future is mobile—everyone and their grandmother knows it. And, not surprisingly, an unprecedented number of businesses are catching on to the fact and working tirelessly to make the most out of the mobile revolution and stay ahead of the competition. The first and foremost way for a business to leverage the power of mobile is to create—you guessed it—a mobile app. You can’t really afford not to have one in today’s predominantly mobile climate. And there is no better way to make your business stand out, attract a steady stream of new customers, and keep your existing audience happily engaged.
So far, so good, right? But that’s only the beginning. It’s not enough to just create a killer app and then sit back and twiddle your thumbs once it’s made it to the app stores. Mobile apps are a dime a dozen these days, and it can be very easy to get lost in the shuffle. But don’t despair—here are a few easy tips to make sure your app makes it to the spotlight and sticks around to enjoy the glory.
1. Building a Website for Your App
Create a basic website or landing page dedicated exclusively to your app. It should highlight your app’s key features and benefits:
– Where the app can be downloaded (with links to the different app stores)
– What the app does
– Information about the app’s latest update
– Screenshots of the app
And, of course, any other useful information that could grab the attention of your soon-to-be captive audience.
2. Understanding App Store Optimization (ASO)
App Store Optimization is very similar to Search Engine Optimization (SEO), but instead of optimizing your content or website for better Google rankings, you’re optimizing your app for better app store rankings, and making it more discoverable to boot. The entire app optimization process is also similar to that of SEO, although it’s less complicated, since it’s a much newer method.
At the end of the day, most people discover new apps by searching for them in the app stores, meaning you’d do best to optimize your app in order to make it more easily discoverable within the app store itself.
So how do you do it? Just like with SEO, start by identifying the right keywords, and then assign them high rankings. One of the most important aspects of ASO involves using your most relevant keywords in your app’s title, generally by writing exactly what your app is all about, for example, a weather app or a to-do-list app. Be sure to use additional relevant keywords when submitting your app, and include these in your app description as well.
3. Social Media
Social media offers a free, easy, and super-effective way to promote your app on a daily basis. Advertise your app on Twitter, Facebook, and all other social networks. And remember the power of word of mouth—get the influencers in your networks to retweet and share your posts. This way, you’ll reach a far wider audience and generate buzz. Finally, don’t forget to include your app’s name, a brief description, and a link to the app’s landing page within each of your updates.
To spice things up a bit, include screenshots of your app in some of your updates. You can also create a Vine video with a brief, engaging tutorial on how to use the app or a short promotional video highlighting its benefits.
Another way of using social media to your advantage is allowing your app users to take social actions from within the app. This can mean either liking your page or sending an update about the app, e.g., “I’m using the X app to…” This will help develop your social media presence and maximize your app’s exposure, considerably increasing potential app downloads.
4. Blogger Outreach
Bloggers can be great allies to have in your corner when you want to promote something. Start your blogger outreach strategy by looking up bloggers whose audiences could be interested in your app, and subcontract them to write about it. A rave review from the right blogger can be an instant ticket to app-store popularity.
5. Ratings and Reviews
While you might be able to successfully drive users to your app in the app stores, it doesn’t mean the battle is won. If you don’t have any ratings or reviews, or if your ratings or reviews are less than flattering, users can turn around and walk away without downloading your app.
As soon as your app is live, invite all your friends, family members, social media contacts, etc., to download it and post their honest ratings and reviews (assuming they’re glowing, of course…). You can also ask existing app users to review the app; however, avoid being too persistent and doing this too often as it might put off the less indulgent types…
That about wraps it up for this post. Time to get out there and start promoting your app to success-dom!
This post was contributed to The Conduit Mobile Blog by guest blogger Lilach Bullock. Lilach is a business owner, Internet mentor, and founder of Socialable, a social media consultancy firm in the UK. Listed in Forbes as one of the top 20 women social media influencers, she is one of the most dynamic personalities in the social media market.
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