New App Encourages Holidaymakers to “Scratch That Travel Itch”

Providers of discount holidays and destination ideas Cheapflights.co.uk have recently developed a Facebook app encouraging users to play a scratch card-style game for the chance to win a holiday worth as much as £2,000 ($3,000).

The app was created not long after Cheapflights’ Holiday Habits Research, a survey which found that close to 80% of Britons were visiting the same destinations year after year on holiday. The Facebook campaign’s main aim is to try and get people thinking of different places they would like to visit, which is where the competition takes centre stage.

Scratching the surface?

To enter the competition, all users have to do is search for the “Scratch that travel itch” app on Facebook and then, after seeing a virtual world map unfold, scratch the circles using their mouse, pointer or finger if using a smartphone and reveal symbols.

If they find three passports in a row, they can enter their details for the chance to win the big prize, but if they find at least one symbol that says “keep scratching”, they don’t win. However, to enter again, all someone has to do is share the app with their friends. It comes in two formats – desktop and smartphone.

No more déjà vu destinations

“We created this app to try and help people realise that they don’t have to go to the same old places on holiday every year. Our campaign is all about trying to get people to explore the world in 2013”, said Pleasance Coddington, Cheapflights’ Global Content and Social Media Manager.

“A poll we conducted recently showed that nearly eight out of ten Brits said they went to the same place over and over again for their holidays, with cost being a major factor.

“We specialise in offering great deals and great ideas and we want to show we’re the best people to go to for both – our competition offers one lucky app user the chance to explore somewhere new!”, she added.

The app was created jointly by the travel firm’s in-house team and digital agency Electric Heart Design. Among the tools used for creating the app were HTML5, CSS3 and JavaScript, all of which enabled the team to make an app that’s easy on the eye and simple to use.

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