Why are businesses willing to lose business for the sake of "policy"?

I always believed policies set guidelines and boundries for companies, but they shouldn't be an end all and should be changed on a case by case.

I was trying to spend $40 on flowers delivered. I can do that through a middle man like 1-800-flowers, but I like to cut out the middle man and deal directly with the flower shops. I just called 3 flower shops near where I need the flowers delivered--most within 1.5 miles of the house. They all had $45 minimums with $10 delivery charge. Their policy was not to budge on this.

What I don't' understand is where I live flowershops will do this. I live in Southern California. The delivery was just ouside of New York City in New Jersy.

Flower shops here will take a $20 order and deliver it for $5 for example. For the sake of business, wouldn't you bend policy to make $40--especially if the house is only 5 minutes from the shop.

They would rather lose money...and I've offered them a way to make a little money, be profitable, and make a customer happy. Don't happy customers bring more business. I'm not asking them to lose money.

1 year ago - 2 answers

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They are providing you with a product/service, it's a free market. They don't have to bend their policies just because you don't want to spend more than $40. Obviously they are doing well and are profitable, because if they weren't, maybe someone would consider your offer.

I also work in a product/service business-We don't bend our minimum charge policy--there is a minimum cost for anything(employees/rent/overhead/insurance/mobilizing/and the list goes on...) It's not worth our time to make product/load/deliver for less than a minimum amount. I'm in the midwest and if our competitors want to take a hit by lowering their prices, they can---but we're extremely busy and our pricing is fair.

1 year ago

Other Answers

I live in Southern California too...
i don't know where your flower shops are that will deliver for $5.... because they aren't in my neighborhood!! I can't imagine a flower shop anywhere "making money" on a $5 delivery, except in the town of 2000 people that my parents grew up in, in the midwest.

I don't think your scenario is about "policy" - it's about a losing proposition.

by A Hunch - 1 year ago