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Solutions to Ethical Issues in marketing-Please Read?
I am writing a paper and need to list some solutions to the ethical issues in marketing. For instance false advertising claims. What are some solutions for this problem? Thanks7 years ago - 1 answers
Your question really doesn't have enough info.
Overall, there are hundreds of ethical issues related to marketing. One solution is to follow a code of ethics.
Here's one for marketing www.marketingpower.com/content435.p...
The issue of false advertising claims may be either legal OR ethical (likely both). It's not clear which avenue you're investigating.
Here's one brief analysis that looks at the difference between false advertising and misleading advertising. www.fred.net/tzaka/bus_eth/chapter7...
This can be an important distinction.
The author also goes into a few other ethical issues related to advertising.