This is the general idea when figuring out your titles. First of all, these titles show up on the search engines and so you would want people to have an idea of what they are about to click. This is a basic thing in providing good user experience. Second, your title should be determined by your keyword/market research. Meaning, you will need to know what titles people need and not what you think are best. Keep in mind that you are creating a website for other people (sometimes for search engines as well). But if you can provide what the audience need, everything else follows (including your SEO rankings, and traffic) So to identify the best keywords, analyze your topic 1. Visit related forums and see what terms do actual people are using 2. Check out related blogs (or competitors) and check their titles, link profiles, and comments. Believe me, sooner or later you would want to improve based on the top blog on your niche.. So why not do it earlier by analyzing them. 3. When searching in Google, pay attention to the suggestion terms.. or else visit ubersuggest to expand your keyword ideas 4. Go to LSIkeywords to check for keyword variations that you can use not just on the titles but perhaps on the body as well. 5. Check free Google tools to make sure your terms are actually being searched -Use Google keyword planner, Trends, and Insights 6. Use free tools such as Traffic Travis to check the difficulty to rank (or get traffic) 7. Complete all of your Google Analytics and Webmaster tools profiles to see if your current titles are becoming searchable. Then you can make adjustments based on the data provided. 8. Use SEO plugins (choose between Yoast and All in one SEO) both are good to keep your tags in line with the standards. 9. Perhaps have somebody else check on your titles to know the initial impressions. 10. The type of content you are planning to publish is commonly shared in social media. So check Facebook, Twitter, Youtube or Google for possible terms. Also, if those posts are really short, try to add graphics, info graphics, and videos. All of these can also make use of the tags/keywords resulting from your research. Finally keep in mind that you can always change your titles and content based on data from Webmaster and Analytics. Adjust accordingly based on the behavior of your readers. If you need more idea on what I'm talking about, check out my ebook on market/keyword research in my blog Del Asks dot com
by Richard - 21 hours ago
Peter gave a really nice answer! I will personally add that you have to use a lot LSI keywords if your are going to post a lot of similar things. What is LSI? LSI is the short term of Latent Semantic Indexing keywords. This means that you have to use similar relevant keywords throughout your posts and not the exact same to H1 , H2 , H3 , bold .... etc This is really really important for SEO and Google especially.
by Vasilis Stergiou - 21 hours ago
Use a keyword tool. Using a tool in order to determine the keywords of your site would go a long way, as far as using SEO as one of the techniques to gain more website traffic is concerned. There are lots of keywords tools that you can take advantage of today. Whatever type of tool you want to make use of, make sure that it is effective, so that you won’t be wasting your time on it.
by Hank - 21 hours ago
Your titles should be only 3 words. Make them best as much you can to cache people's attention. Unique keywords will do one part of SEO and other part are people ( will spread your word ) Measure website traffic with Google Analytics and improve what works and cut off what doesn't. Take care
by Alex M. - 21 hours ago
Three In-Store Experiences E-tailers Need to Emulate
New e-commerce businesses continue to emerge at a breakneck pace, but they still account for only 6 percent of all retail...
What is the color of your logo? A Business Rockstars Minute
One of your big decisions when you start a business is the name, the brand and the logo. But what about the color? It turns...
Does Your Business Need a Buy-Sell Agreement?
A buy-sell agreement is a legally binding contract between the co-owners of a company that goes over a variety...
The 3 Best Ways to Keep Your Small Business Safe Online
Every day, entrepreneurs face a variety of decisions, from who to hire to what to tweet. It’s normal to make a decision and...
Summer 2015 Retail Sales Forecast
The summer season is an interesting time of year for retail. Weather changes, increased tourism, and seasonal holidays all...
Business Transition Lessons Learned: Why Getting Yourself Prepared Is So Important
We first met John in the building where his father, a brilliant engineer, had started their manufacturing business over 40...