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    Example of defensive advertising?

    It is an advertisement meant to combat the effects of a competitors promotion. I just can't think of any specific examples? I need a company or product/ service example of defensive advertising. Thanks much :D!
    2 months ago 1 Answer

    Best Answer

    A lot of car insurance commercials take that approach. Also, any commercial that says, "We'll beat our competitor's price by $x" is defense. It's trying to combat the effects of a competitor's ad. you see those ads a lot with auto dealers. And one of the all-time classics was the Avis "We're Number 2. We try harder" series of commercials. Hertz was Number 1 and featured that fact in all of its commercials. Avis was trying to combat the claim--not by disputing it but by using it as leverage to promote its own product. Hope that helps.
    a few seconds ago

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