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Example of defensive advertising?
It is an advertisement meant to combat the effects of a competitors promotion. I just can't think of any specific examples? I need a company or product/ service example of defensive advertising. Thanks much :D!8 months ago - 2 answers
A lot of car insurance commercials take that approach.
Also, any commercial that says, "We'll beat our competitor's price by $x" is defense. It's trying to combat the effects of a competitor's ad. you see those ads a lot with auto dealers.
And one of the all-time classics was the Avis "We're Number 2. We try harder" series of commercials. Hertz was Number 1 and featured that fact in all of its commercials. Avis was trying to combat the claim--not by disputing it but by using it as leverage to promote its own product.
Hope that helps.
Supermarkets that offer price matching.
Compare the market etc that offer lowest insurance