What is the consensus regarding SEO with Bing and Yahoo today?
I have a website that caters towards a niche called cyberpunk, it's at oneder.x10.mx
I optimized the wordpress site for google, but I'm not sure how much time I should invest in optimizing it for yahoo and bing. Any advice would be wonderful.
For the past couple of years Google has held steady just below 70% of all searches. The lion share of the rest of that is Bing. Sadly, even though this is Yahoo we are on when it comes to searches they are very much currently out of the running.
With that said, Bing seems to be concentrating heavily on Facebook integration, while Google seems to be in the "dominate the world" phase that every large tech companies goes through. So this probably means that in 2013 you will see a small increase in Bing search and slight decrease in Google searchers.
For the most part what this means for you business, is that since Bing is going heavily into Facebook integration and since Google still is dominating search engine traffic still, your time for right now would be better served having a good integration of your blog with social media. Especially concentrate on having your site be mobile compatible given the extreme number of mobile device searches.
Hope that helps!
Source(s):1 year ago
Make sure your sitemap.xml is registered with Bing Webmaster Tools. Then make sure your Google Analytics has got ROI goals - ie it is logging when a visitor does what you want them to do - e.g. buy a product, sign up for a newsletter, click an ad, etc.
Use Google Analytics to monitor if Bing or Yahoo visitors are better at converting. From an eCommerce point of view I've found Bing visitors are 5 times more likely to buy a product than Google so although visitor numbers are low, quality is much higher