What are the messages being intended to communicate with these two logos?

So I got this question here about the City of Melbourne logo and I really have no idea what message it sends out? I think the information below pretty much summed up the ideas I had in my mind.

Read and Evaluate which of the two logos best communicates the message it was intended to communicate.

In 2009, Melbourne City Council has unveiled their new $240,000 logo. The new look is designed to send a message that Melbourne is moving into a modern and energetic era. It was thought that the old logo sent a message that Melbourne was an historic city, with a great climate and lots of ‘green belts’. The council wanted a new logo to let people know Melbourne is a modern city ‘on the move’.
Here's a link for the two logos. The one on the left is the old one , the one on the right is the new one.

5 months ago - 1 answers

Best Answer

Chosen by Asker

The 1st one shows Melbourne as a place with sunshine and history (the Greek-style column). The 2nd one shows Melbourne as a modern place with its futuristic design.

5 months ago