Question

How do I find Nike SWOT analysis?

I have a project for my Principles of Management class and I have to research various things about a company of my choosing. I selected Nike, and I and pretty much done with everything except the SWOT analysis. I have been looking online, but I am not sure how to go about it. Is a SWOT analysis something the company does themselves or is it something that I put together myself by looking at their sales, financial statements and such? and does anyone know a good, credible website I could try? Thank you in advance.

5 months ago - 2 answers

Best Answer

Chosen by Asker

SWOT is something most companies do themselves on occasion. It can be done totally internally, or in some cases a consultant (like McKinsey) may be hired to assist.
It is generally not published in a place that competitors can easily see -why give away any info that make you more competitive or profitable?
However, a bit can be gleaned indirectly from the annual report (10-K), in the business discussion sections, the risk sections.
So, you will be the "consultant/analyst" and put it together yourself.
Last thought visit your university library and chat with one of the librarians. Most students will have access to business info sites (that are mostly not free) that will have relevant information. I vaguely remember something called EDGAR from back in the day.
Good luck.

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5 months ago

Other Answers

Hi Esther,

A SWOT Analysis is an acronym for (Strengths, Weaknesses, Opportunities, Threats) which is the leading framework for reviewing strategies and direction of a company or business proposition. SWOT Analysis is used for Sales Planning, Business Planning, Strategic Planning, Competitor Evaluation, Product Development and Market Research.

The SWOT Analysis Microsoft Word template that we bought online has increased our sales by 300%. It was put together by a team of fortune 500 company CEO's, CIO's, CFO's, Project Managers and leading consultants, it is well-structured, easy-to-follow and highly recommended.

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by Jackson Harrison - 1 month ago