Question

Is product placement a type of media or just put into the media?

6 months ago - 2 answers

Best Answer

Chosen by Asker

I would say where it is placed is the media, I would call product placement a technique often used for branding rather than direct advertising.

This is a decent overview:
advertising.about.com/od/advertisin...

6 months ago

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Hotel Rahi
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by hotel - 6 months ago