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    Question

    Which analysis should be considered first when doing Marketing? Macro-Environment or Micro-Environment?
    a few seconds ago 1 Answer

    Best Answer

    Chosen by Asker
    Both are rather needed - one without the other doesn't work very well. Depends on the product/service being marketed though - some products/services are more influenced by local phenomena, some more by international/global patterns.
    a few seconds ago

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