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Here is a great example:
I chair our local trade association and with the snow predicted for this week I got some salt and shovels and made them accessible to all our local shopkeepers. The trade association paid for the materials, and the retailers have done the clearing.
By sending out the attached press release people know what has happened and who is responsible so the retailers get the credit from the public. This makes them feel great and encourages them to do things again in future. The public are delighted that the pavements are clear and safe.
I only had to give them the means to do it and everyone has pitched in to keep our village's streets clear this week. People are often willing to help if you just ask and show them how.