For what reason would any company need a mascot?

Nintendo has one, Sega has one, Kelloggs has one for almost every one of their cereals. In the 80's, any cereal had a mascot. In the 90's, almost everything had a mascot. Given that not all successful companies have mascot, what purpose does a mascot have for a company?

1 year ago - 1 answers

Best Answer

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to help create and sustain brand awareness.

1 year ago