What are some products or services that could be advertised to the target group White Collar Women?

*this is for a video production class and certain stress release items will not be acceptable*
The only thing I could really think of was a dating website...

1 year ago - 1 answers

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Not a bad choice. White Collar women is an awfully wide group in terms of race, age, marital status, children, background, geography. You will find it easier if you put a few more parameters in your definition of the target group. Even if you define it by age and level of education you limit it in ways you can target much more easily. If you say Masters degree or higher and 50+age you are talking to a whole different group than if you say 30-50 in age with the same education. Then you need to figure out what things that group wants/needs and the product(S) which fills that niche.

1 year ago