Can any marketers help me with the target market?

So suppose there is a eco friendly company that builds decks (like wood and rubber decking). What would their target market be?

I know the obvious contractors and construction companies but how do I fit it into the 4 sections of Demographics, psychographics, behavioural and geographic? thanks

1 year ago - 1 answers

Best Answer

Chosen by Asker

Look at builders who tout themselves as green, from there, find out what their current products are. If they are not green, you have an opening.

1 year ago