Question

Explain why it is important for all department of an organization-Marketing,Accounting,Finance,Operations Mana?

Explain why it is important for all department of an organization-Marketing,Accounting,Finance,Operations Management, Human Resources, And so on- to Think Consumer. Why is it important that even people who are not in marketing understand it?

3 years ago - 1 answers

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Consumer comes in to contact with many other departments but i suppose main reason is that the consumer decides whether to use the company or not and ultimately whether or not company aims and objectives can be met. This filters down and would ultimately determine whether departmental aims and objectives or even personal ones can be achieved. Hence a direct affect on individuals. Also, at the end of the day we are all consumers even if not related to place of work and understanding our behaviour and how we perceive companies and the departments we come in to direct contact with will help us to provide a good experience for others and ultimately repeat business.

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3 years ago