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    What is the difference between a marketing plan and a strategic plan?

    I have an upcoming exam in school, the text book we are using is Kotler and Keller's Marketing Management. I can't distinguish between the two (plans), can someone help me explain the differences? Thanks
    a few seconds ago 1 Answer

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    A strategic plan is an overall strategy to grow the business. This encompasses everything from being cost effective to borrowing capital. A marketing plan is a plan to sell/advertise/merchandise a product or service the company offers.
    a few seconds ago

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