"Target Marketing" in contrast to "Mass Marketing"?

"Target Marketing" in contrast to "Mass Marketing"

A. Ignores the need for the firm to obtain a competitive advantage
B. Ignores markets that are large and spread out
C. Is limited to small market segments
D. Assumes that all customers are basically the same
E. None of the above is correct

5 years ago - 1 answers

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5 years ago